Building Launch Momentum: A Framework for Community Validated Deployment

Developers all know they should be eating their business broccoli, do market research, be active on social media, and build up an engaged community in order to have a chance at success. However, with limited resources and a typical focus on actual game development, it is often hard to execute the marketing and business side effectively. This session will lay out a community validated deployment framework to connect the game making process with the need to build marketing momentum leading up to launch. Bonus: you'll also have a more compelling case when pitching publishers, platforms, and investors.