Indie Game Market Analysis

It's unfortunately not unusual for indie game studios to spend years of their life, and all their savings, developing a game that a 10 minute market analysis would have shown that there is no viable market for. Many indie studios also waste too much time chasing publishers and investors for funding for games with no market viability. So, how do you carry out a market analysis of your game? This talk will break down the steps in an easy-to-follow, clear process, starting from selecting a competitor set to estimating sales projections for your game.