Marketing on and with Steam & what's needed to do so

The number of game releases every year is insane, and is still rising. On Steam alone, there have been 13.5k releases in 2023 so far. This begs the question: "How can my game NOT get lost in this big mass?" There is no perfect answer, but Steam itself offers good ways to work on your game towards its release. In addition to a product page, proactivity, perseverance, planning and - inevitably - a bit of luck is needed. David and Tim will use INDUSTRIA as an example to show you how it can work.