Chapter 5: Go-To-Market (Discovery & Launch)

Dissecting a Publisher Deal

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Negotiating a publisher deal is not a game (pun intended). Whether you are a start-up or expanding, protecting your assets and rights is of fundamental importance to your video game company. In this session, Christoph De Preter and Caroline Balemans from EDSON Legal will walk you through some tricky elements of a publisher deal.

The goal is not to be exhaustive, but rather to gain clear and practical insights that you can use the very first time you step into the negotiation room. Special guest is the team from studio Tovenaar, that will give first-hand testimony on how they experienced their first publisher deal.