Chapter 4: Production & Systems (The Execution Phase)

Game Economy Design - Oscar Clark

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Learn the basic principles of game economy design starting from understanding what players care about. We look at the role of difficulty and power levels, and how these can be managed design through rewards and progression. We'll also look at what happens when commercial elements like IAPs, ads, and subscriptions enter the mix, and how to include them thoughtfully and stay compliant with the new EU rules without falling into dark patterns.

Speaker bio:

Oscar has been a pioneer in online, mobile and console social games services since 1998 working in product and team leadership roles as well as being the original evangelist for Unity Ads; one of the most successful ad networks in the industry.

He’s the author of Games as a Service and is currently working on a new book focused on ethical monetization design and best practices for balancing game economies. Oscar is also one of the hosts of the podcast #GameDevLocal, where the team dives into “everything about game development you never dared to ask.”

Tune in at gamedevlocal.com.

Oscar has been a pioneer in online, mobile and console social games services since 1998 working in product and team leadership roles as well as being the original evangelist for Unity Ads; one of the most successful ad networks in the industry.