Things We Learned the Hard Way About Releasing Our First Game In China

In just 2.5 years Galaxy Grove went from a solo endeavour to a 16 team studio working on two games simultaneously, and the studio keeps growing quickly. The studio secured funding several times in a clamped down financial market and successfully released its first game only one year after hiring started.

In this talk Joost will explain the very deliberate studio strategy and choices that enabled this, both from a business perspective and from a creative perspective. Topics include defining company goals clearly, determining market fit of game concepts and the importance of (financial) planning.